Author: jinray

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Baidu Recognizes A List of “Original-Content” Websites Filled with Duplicate Content

Baidu's original site list

Baidu released a ranking list of 30 websites with “original content” on November 5th, in order to encourage website owners to create original content instead of copying articles from other sites, and to use its new star product – Bear Paw Account, which is supposed to help original content get proper rankings on Baidu.

However, according to our research, websites on the ranking list don’t seem to be producing original content; instead, they are just copying or rewriting articles from other sources, like most other Chinese websites.

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From Websites to Accounts: Has Baidu Deviated from Its Path as a Search Engine

Baidu’s General Manager of “Search Ecology Business” Xie Tian said on Baidu Union Summit held in May: “A new era of Baidu search has come, which sees transformation from websites to accounts, and this is a dimension upgrade.” Similar voices are repeated in promotions of Baidu’s Bear Paw Account.

“The reason why Baidu put so much emphasis on Bear Paw account is that, Baidu still cannot resolve black-hat SEO tactics till today,” writes a SEO from Beijing on his Baijia account, an earlier Baidu account product launched before Bear Paw account.

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Why SEO Clients Could be Easily Cheated by Chinese SEO Agencies

When I did SEO tasks for overseas clients/PMs, I found it very easy to not tell the truth to the clients or simply cheat them, and meanwhile offer them a perfect-looking sheet with useless or even harmful keywords the clients would never be aware of – I just never do it that way. And this is not only due to language barrier, but because of some specific steps in SEO processes like keyword research.

For example, some acronyms could be very deceptive, like “ECM”. This term is usually used to mean “Enterprise Content Management” in the west, and also “Engine Control Module” in some cases; but in China, things are very different, people mostly use it to refer to the latter, and rarely use it for the former.

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Baidu Announces Breeze 3.0 Algorithm Update against Chinese Download Sites

Baidu announced yesterday that it’s going to release Breeze 3.0 algorithm update in late October, to “promote download user experience and boost positive development of download industry ecology”.

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Why it’s Necessary to Submit Your URLs to Baidu and How to Do it

It’s known that Baidu doesn’t do a good job in indexing new pages – especially from a new website, or in confirming whether an article is original or plagiarism.

I have a personal Chinese blog on translation, I wrote all the articles by myself for it in the past 6 years, but they still needs to wait for 2 to 4 days after publishing to be indexed by Baidu.

Fortunately, the blog is old and quality enough for Baidu to believe that its content is original, but for those new sites/pages targeting Chinese market, it might take a longer time for Baidu to index and evaluate them, and they would face greater risks of being copied and losing rankings.

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Baidu Says Bear Paw Account Marks the Spring of Whitehat SEO, But…

Although Baidu continues to claim that more and more of its mobile search results in China are coming from Bear Paw accounts, many webmasters are still confused with this “domain of the mobile era”.

Many of the Chinese webmasters are attracted by Baidu’s great efforts in promoting Bear Paw accounts and are trying to get one such account, but some of them never get approved. This is probably because they don’t really create original and useful content, and obviously, Baidu is trying to boost original content via manual review in the application process of Bear Paw account, apart from its algorithm updates that might don’t work in some circumstances. In its official statement on Bear Paw account, Baidu said, “The launch of Bear Paw accounts marks that the Spring of whitehat SEO comes.”

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Baidu to Release Hurricane 2.0 against Duplicate Content

Baidu announced yesterday that it’s going to release an update to its Hurricane algorithm, which is designed to tackle websites filled with maliciously acquired content.

This algorithm update which is called Hurricane 2.0 will be released late September and will aim at four kinds of content acquiring sites:

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Baidu Launches Drizzle Algorithm against Title Cheating

Baidu announced its new “Drizzle Algorithm” (Xiyu, 细雨算法) recently, which has been launched in the middle of July.

Drizzle is used to tackle “title cheating” including fake official websites and keyword stuffing in page titles, as well as frequent embedding of contact information in body texts.

This is another algorithm update against “keyword stuffing” in titles apart from “Breeze” released in September 2017.

Example of keyword stuffing in titles
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Chinese SEO Expert: Most Domestic SEO Agencies Would Collapse if Google is Dominant Here

The possible return of Google to China has become a hot topic among domestic SEOs, and many of them are very optimistic about the news, but famous Chinese SEO expert Zac warned them of the opposite situation today.

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Why Using Different Texts for Meta Title and H1 Tag Could be Harmful?

Some “SEO instructions” on the internet take using the same content for meta title (title tag) and H1 (header tag) as a problem, and in their opinion, it would be a best practice to use different texts for meta title and H1 tag.

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