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SEO News

SEO in China: Google to Become an Option apart from Baidu

There has been rumors on Google coming back to China since last month, and Google refused to comment about it.

But China’s official mouthpiece The People’s Daily posted yesterday on both Facebook and Twitter that “Google is welcome to return to the Chinese mainland, but it must comply with local laws”, and this has evoked wide discussions among Chinese netizens, many of whom are talking about whether Baidu is still to be used after Google’s back, as they believe Google provides better results than Baidu.

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SEO News

Baidu: 38% Search Results are from Bear Paw Account

In its Q2 financial results released on August 1st, Baidu announced that its “double-engine” strategy consisting of search and in-feed ads has remained strong, and its AI technology is optimizing the search experience.

It said that as many as 37% searches are satisfied by the first result on Baidu, and 38% among the search results are from quality content of Bear Paw Accounts, which are indexing data from 3.8 billion sources.

The percentage of Bear Paw content among all search results was 30% till the end of May, and according to Baidu’s plan, Bear Paw is expected to contribute 80% of all Baidu search results, achieving the search engine’s goal of “upgrade from websites to accounts”.

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SEO Comments

Why You shouldn’t Use Meta Keywords Tag for Baidu SEO Anymore

Meta keywords tag was a common practice in SEO for any search engines, but you might not know that it’s been abandoned by most search engines, like Baidu.

Baidu’s engineer LEE, who is in charge of answering questions publicly about SEO, made it clear in August 2012 that meta keywords tag had become a history for Baidu, and Baidu totally ignores it. Here are the screenshots of his words in Chinese during a dialogue with Chinese webmasters:

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6 Reasons Why Keyword Research for Baidu Miss the Best Options

Keyword research is the fundamental step before content optimization, which is critical for SEO of any websites, including SEO for Baidu. All Baidu SEO agencies provide services of keyword research and content optimization, so does Jinray.

But the work process has become very rigid while content work needs inspirations and flexibilities to find the best keyword and content solutions for websites. And here are six reasons why your way of keyword research could keep the best keyword options away from your websites.

Search volumes of keywords from any tools could be inaccurate

In years, we’ve been using professional and official tools offered by Baidu to determine search volumes of any keywords, these volumes are the most reliable figures on the planet, cannot be provided by any SEO agencies outside of mainland China, except they are cooperating with a Chinese agency like Jinray SEO.

But we also found that these official volumes could also be inaccurate. In some cases, we spot a great keyword with significant search volumes and we write splendid content around it, but later we could find that few people actually search this word.

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SEO Comments

Why SEOs Need to Work Closely with Client’s Copywriters for Baidu Rankings?

It’s very common that in SEO work, SEO clients or agencies would provide a unified sheet to do keyword research and content optimization, in which various limits are suggested for all kinds of texts, including meta tags like titles and descriptions, as well as article bodies.

But SEO for Baidu is far beyond this, even in the content part alone. Jinray suggests that all such work should be customized based on the client’s products or services and articles that could be provide by the client.

And in this process, close communications between SEOs and copywriters are required due to following possible circumstances:

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SEO News

Baidu to Release Monsoon Algorithm Update for Bear Paw Accounts

Baidu announced yesterday that it will release Monsoon algorithm update in mid June. Different from other algorithm updates released before, Monsoon is targeted solely at Bear Paw accounts which have been advocated by Baidu since November 2017.

According to Baidu, Monsoon focuses on content type deviation of Bear Paw accounts – owners of such accounts must stick to their account types when they create and release posts.

For example, if you don’t select “healthcare” or “medical” when you sign up your account, you couldn’t release any content related to these fields; and you couldn’t release any financial content either in case you haven’t registered your account as a financial one.

Such regulations are probably made to eliminate false information in both fields because there is abundant such information in China and they could cause great loss to their readers.

And since special algorithm update is to be released for Baidu’s own content product, Baidu will probably also treat both medical and financial content on websites differently in a cautious way.

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SEO News

Baidu Releases Aurora Algorithm Update to Specify Date Format

According to Baidu’s official statement, Baidu has released an algorithm update in the end of May 2018 – Aurora Algorithm (Jiguang Algorithm, 极光算法), which is targeted to missing or abnormal release dates of posts.

To give audience a false impression that content of their websites is newly released, some site owners or SEOs choose to display posts on their websites randomly, without labeling release dates. This has become a widespread practice but is very harmful to user experience.

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SEO News

Baidu Index Added with Market Research and SEO Tools

Baidu announced yesterday that its important research and analysis tool – Baidu Index is having an important upgrade for its mobile version.

Baidu Index’s mobile homepage is now providing data reports on some popular events, like Beijing Auto Show, with popular automobiles listed with respective index numbers.

Besides, the page also shows links of “hot keywords” pointing to their index data, such as popular game “King of Glory” and Chinese mobile phone brand MIUI.

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SEO News

No Ads! Baidu Releases “Simple Search” App

Robin Li on China Big Data Industry Expo

On the 2018 China International Big Data Industry Expo held in Guiyang on May 26th, Baidu’s founder and CEO Robin Li Yanhong announced that Baidu’s “Simple Search” app would never display any ads.

“Simple Search” app was launched in July 2017, but it doesn’t seem to be widely-known until Robin Li’s promise yesterday made it a most-searched keyword.

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SEO News

Baidu to Release Thunder 2.0 Algorithm Update in May 2018

Baidu announced yesterday that a search algorithm update is to be released in the end of May.

Subsequent to Thunder 1.0, this 2.0 update mainly targets “malicious cheating hyperlinks” and “malicious click fraud“, to improve search experience and enhance positive search ecosystem.

Thunder 2.0 will restrict impressions of cheating websites and remove cheating their links and clicks. Cheating behaviors of such sites will be recorded and permanent removal could be implemented for serious cases.

Baidu also warned site owners and SEOs to stay away from any fast-ranking techniques, and reiterated that quality content that meet visitors’ demands should be created for healthy traffic growth.

Baidu claimed that they will constantly combat illegal SEO techniques, in order to build a healthy search ecosystem.