We’ve written about some typical differences between Baidu and Google, and here are some more differences between the two search giants, but the point is, all these differences make no substantive difference in the process of SEO optimization.
In fact, many people, including Chinese and overseas SEOs, think there are a lot of differences between SEO approaches for Baidu and Google.
But that’s not true!
Baidu announced yesterday that it’s about to launch a new algorithm update – Beacon-fire 2.0 (Fenghuo 2.0), after Baidu Beacon-fire Program listed in all Baidu’s algorithm updates, to penalize “user data theft” and “malicious hijacking”.
According to Baidu’s announcement, this new algorithm update will target two misconducts below, and any relevant websites would be removed from Baidu’s search results permanently upon being detected.
“Avengers: Infinity War (2018)” has been formally on show in China since May 11th, and by researching its Chinese name “复仇者联盟3” or “复联3” in short and relevant keywords on Baidu Index, we found four interesting facts as follows.
Since the birth of Bear Paw Account (Xiongzhanghao, 熊掌号) in November 2017, Baidu has been trying its best to promote this new media platform, and site owners and SEOs are among its major target users.
The name Xiongzhang (bear paw) originates from Baidu’s logo, and in Chinese culture, bear paw is a precious food – there is a saying that “you cannot have both bear paw and fish” (which is similar to English saying of “You cannot eat your cake and have it”).
However, given the meaning of “bear paw”, the Bear Paw Account is still confusing for its target users.
May 8th witnessed holding of China Enterprises Intelligent Marketing Innovation Summit in Shanghai, and over 1,000 owners of enterprises participated in it. And on the conference, Baidu’s general manager for sales – Gu Guodong made a speech about how Baidu helps enterprises deal with marketing in this new era.
Gu pointed out three pain points in today’s marketing: how to let your potential clients know your brand? Do you know where your potential clients are? Do your potential clients know where you are?
The figure of Cost Per Click (CPC) for Baidu PPC Advertising depends on rankings, bids and quality scores of you and your competitors, and your CPCs wouldn’t exceed the bids you set for your keywords in Baidu Marketing tool for PPC (Baidu Tuiguang).
As one of the valuable tools for Baidu SEO (Search Engine Optimization for Baidu) and an important department of Baidu for online marketing, Baidu Index recently published a data report on marketing of dairy products for Chinese market.
The report is said to combine consumers’ purchase data and Baidu Index’s search data and reveal consumption status and marketing trend of dairy products in China with the help of big data.
Mobile search is generally searching on mobile phones, while iPad and other tablets are regarded as PC by Baidu, because their resolutions and user experience are similar to those of PC.
SEO wasn’t acknowledged by most business owners in China at first, but it later became a myth in several years. It was true that websites had a lot of chances to get high rankings in a relatively short period, when Baidu’s algorithms were not mature enough.
However, today’s SEO for Baidu is just a common rule running like all other social rules, because like any other search engines, Baidu is becoming more and more sophisticated in its algorithm updates, and those who took advantages of algorithmic flaws were punished afterwards.
According to Baidu’s recent official announcement, the search engine is planning to launch an algorithm update in early May 2018 – Breeze 2.0 (Qingfeng 2.0 in Chinese Pinyin). And this is a severer action after Breeze Algorithm (one important algorithm update among all Baidu’s search algorithm updates) against chaotic app marketing tactics on Chinese internet in recent years.
Breeze 2.0 will be targeting fake download information and links, and offending websites would see permanent bans.