Baidu announced yesterday that it will launch an upgrade of Ice Bucket Algorithm in late November, which is called Ice Bucket 5.0, focusing on issues of “webpage ads, app invoking and “full text” feature in Baidu app”.
Baidu app is an official mobile application of Baidu search engine, which can be used to search keywords and display webpages on mobile devices like a browser. Baidu didn’t provide any detailed rules for this algorithm update, but it offered a link of a long Chinese “white book” specially compiled for mobile pages: https://ziyuan.baidu.com/college/documentinfo?id=2492
Website owners or SEOs could study Ice Bucket 5.0 along with previous updates of the same algorithm, which were released in 2014 and 2016.