In its Q2 financial results released on August 1st, Baidu announced that its “double-engine” strategy consisting of search and in-feed ads has remained strong, and its AI technology is optimizing the search experience.
It said that as many as 37% searches are satisfied by the first result on Baidu, and 38% among the search results are from quality content of Bear Paw Accounts, which are indexing data from 3.8 billion sources.
The percentage of Bear Paw content among all search results was 30% till the end of May, and according to Baidu’s plan, Bear Paw is expected to contribute 80% of all Baidu search results, achieving the search engine’s goal of “upgrade from websites to accounts”.