People always ask questions about differences between Google SEO and Baidu SEO, I’ve been engaged in SEO since 2009 and I touched both Google SEO and Baidu SEO.
There are some subtle differences between them, but the fundamental principles of both search engines are the same. However, one big and important difference in Baidu SEO’s best practices are use of different tools.
Brands and companies outside China always have trouble in this aspect, as it’s inconvenient for them to install any local SEO tools from China.
As a result, they can only hire some Baidu SEO agency to do some basic work, like keyword research and content optimization, and such agency is not even from China sometimes. Therefore, the keywords they get are usually not suitable for the Chinese market.
But the problem is, even a Chinese SEO agency wouldn’t be able to guarantee that the keywords or content they provided or optimized are really suitable for their clients’ sites, because keywords with high volumes are mostly keywords with strong competitions, and clients’ websites don’t necessarily have the ability to get rankings for them.
Instead, a flexible and continuous way of researching suitable keywords and recommended, that means the Baidu SEO agency needs to monitor and track the site data continuously to adapt their SEO solutions for the site to organic conditions, in order to get the best possible results, which means perfect combination of short-term results and long-term results.
And to monitor and track the data, you would need a professional and responsible Chinese Baidu SEO agency to install local tools for you, and do all the follow-up work for you.