Category: SEO Comments

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6 Reasons Why Keyword Research for Baidu Miss the Best Options

Keyword research is the fundamental step before content optimization, which is critical for SEO of any websites, including SEO for Baidu. All Baidu SEO agencies provide services of keyword research and content optimization, so does Jinray.

But the work process has become very rigid while content work needs inspirations and flexibilities to find the best keyword and content solutions for websites. And here are six reasons why your way of keyword research could keep the best keyword options away from your websites.

Search volumes of keywords from any tools could be inaccurate

In years, we’ve been using professional and official tools offered by Baidu to determine search volumes of any keywords, these volumes are the most reliable figures on the planet, cannot be provided by any SEO agencies outside of mainland China, except they are cooperating with a Chinese agency like Jinray SEO.

But we also found that these official volumes could also be inaccurate. In some cases, we spot a great keyword with significant search volumes and we write splendid content around it, but later we could find that few people actually search this word.

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Why SEOs Need to Work Closely with Client’s Copywriters for Baidu Rankings?

It’s very common that in SEO work, SEO clients or agencies would provide a unified sheet to do keyword research and content optimization, in which various limits are suggested for all kinds of texts, including meta tags like titles and descriptions, as well as article bodies.

But SEO for Baidu is far beyond this, even in the content part alone. Jinray suggests that all such work should be customized based on the client’s products or services and articles that could be provide by the client.

And in this process, close communications between SEOs and copywriters are required due to following possible circumstances:

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Why Differences between Baidu and Google Make no Difference in SEO Techniques?

Baidu VS Google

We’ve written about some typical differences between Baidu and Google, and here are some more differences between the two search giants, but the point is, all these differences make no substantive difference in the process of SEO optimization.

In fact, many people, including Chinese and overseas SEOs, think there are a lot of differences between SEO approaches for Baidu and Google.

But that’s not true!

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Baidu Desperately Promotes Bear Paw Account Said to Have Higher SEO Rankings

Bear Paw Account of Baidu

Since the birth of Bear Paw Account (Xiongzhanghao, 熊掌号) in November 2017, Baidu has been trying its best to promote this new media platform, and site owners and SEOs are among its major target users.

The name Xiongzhang (bear paw) originates from Baidu’s logo, and in Chinese culture, bear paw is a precious food – there is a saying that “you cannot have both bear paw and fish” (which is similar to English saying of “You cannot eat your cake and have it”).

However, given the meaning of “bear paw”, the Bear Paw Account is still confusing for its target users.

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How to do Mobile SEO for Baidu in 2018?

Mobile search is generally searching on mobile phones, while iPad and other tablets are regarded as PC by Baidu, because their resolutions and user experience are similar to those of PC.

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SEO Comments

Why SEO isn’t a Fast-acting Marketing Approach Anymore

SEO wasn’t acknowledged by most business owners in China at first, but it later became a myth in several years. It was true that websites had a lot of chances to get high rankings in a relatively short period, when Baidu’s algorithms were not mature enough.

However, today’s SEO for Baidu is just a common rule running like all other social rules, because like any other search engines, Baidu is becoming more and more sophisticated in its algorithm updates, and those who took advantages of algorithmic flaws were punished afterwards.

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4 Black Hat SEO Techniques to Avoid Listed by Baidu

In Baidu’s official guide on SEO, it has clearly stated that any approaches taking advantages of strategic flaws of Baidu’s Search Algorithms would be regarded as cheating.

Such cheating behaviors aim to obtain organic rankings inconsistent with corresponding pages’ quality and would cause decline of search quality and bad user experiences on Baidu.

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4 Ways to Boost Your SEO Rankings with Baidu Analytics

As we mentioned before, it’s very important to install Chinese local tools for SEO for Baidu, and Baidu Analytics (百度统计 Baidu Tongji, in Chinese) is one of them. Below you will know how this important tool could boost SEO rankings of your site throughout all the four important phases of SEO-oriented website building:

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How to Track and Analyze Your Data from Baidu PPC tool?

We’ve mentioned that local tools for SEO and other marketing approaches are very important for tracking performance of your website for Chinese audience.

And today we’re introducing some detailed means of tracking your data on Baidu Marketing, a PPC tool from Baidu.

Daily monitoring should be performed once you have Baidu Marketing campaigns launched, data including purchases, clicks and bounce rates should be included in monitoring. And the more detailed your analysis is, the more thorough factors affecting search results you would concluded. Data analysis is often neglected by novices, and also the toughest part. Many marketers would only pay attention to changes of keyword bids and visit numbers, but rarely think about factors behind such changes.

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SEO Comments

Cost Effective Online Marketing Channels for SMEs Targeting Chinese Consumers

Which websites in China tend to have good rankings for organic traffic? And apart from SEO for Baidu, what kind of channels are cost-effective for promoting products and services in China? Here are some ideas for you:

1) Paid promotions

Paid promotions include SEM paid listing (PPC), news feed, internet ad union and brand marketing, etc. In the beginning of online marketing, paid promotion is one of the most efficient way of building brand awareness.

If your company is having a limited budget for online marketing for the Chinese marketing, you can try Baidu’s paid listing first, and later paid programs on 360, Sogou, Toutiao, UC, etc.

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