Some SEO agencies or webmasters may take risky SEO measures to boost traffic of websites that have already been popular.
But the problem is, popular websites have great influences on Baidu and even the whole Chinese internet, and their malicious activities would cause more severe punishments from search engines. And here are some common wrong actions taken by a lot of popular websites.
Baidu has officially claimed that it does not care if a URL is a static one or a dynamic one, and that it has no strategy of discriminating dynamic URLs.
It is known that search engines cannot handle dynamic URLs properly, because such URLs contain too many parameters and would probably create “black holes”, which drag web crawlers with numerous identical content yet different URLs.
Many people assume that optimization like SEO is not really necessary for a new website. But they would find that they are overwhelmed by SEO work after their sites have been built. Here are some tips for websites to be launched or newly launched.
Baidu made an official statement in August 2011 that it supports nofollow tag, but only those written in two ways:
< a rel=”nofollow” href=”url”>123</a>
<meta name=”robots” content=”nofollow”>
Baidu also made it clear that URLs with “nofollow” attribute cannot pass page authority, and thus do not affect any rankings.
Compared to Google, Baidu is often belittled by Chinese netizens, although it has become almost the only one reliable search engine available in China. And here are some typical differences between Baidu and Google in respect of SEO:
At present, Baidu Spider fetches new URLs by two ways: one is to take the initiative, find them and fetch them; the other is to get data from “link submission” tool in Baidu Webmaster. But Baidu Spider prefers the data submitted via the tool. Therefore, if links on your site aren’t indexed by Baidu in a long period, you can try to use the submission tool. This is especially recommended for new websites, if you submit data of your index page, the inside pages will also be crawled more easily.
However, some new sites aren’t displayed on Baidu for a long time after submitting its data, what’s the reason for this? It might be relevant to multiple factors. As for the segment of spider fetching, such factors include:
People always ask questions about differences between Google SEO and Baidu SEO, I’ve been engaged in SEO since 2009 and I touched both Google SEO and Baidu SEO.
There are some subtle differences between them, but the fundamental principles of both search engines are the same. However, one big and important difference in Baidu SEO’s best practices are use of different tools.