Baidu announced recently that it’s going to release the 3rd version of Hurricane Algorithm in August, which is against websites with not a clear subject.
Category: SEO News
In a recent interview with a program sponsored by China’s Toutiao company, Dr. Wu Jun judged that “Baidu has been an ossified company in the past seven or eight years and is now hopeless”.
Wu Jun was a senior engineer in Google and later became vice president of Tencent responsible for its search engine product SOSO. SOSO was closed in two years and then redirects to Tencent’s partner Sogou.com, a competitor of Baidu.
Baidu announced recently that it’s upgrading its Beacon-Fire algorithm to fight hyperjacking – Beacon-Fire 1.0 and Beacon-Fire 2.0 were released on Feb 2017 and May 2018 respectively.
Baidu claimed that hyperjacking is “extremely harmful” to search engine users and listed two forms of hyperjacking: jump hijacking and back hijacking.
In either case, visitors would be redirected to a false Baidu search result page or a page filled with ads or even viruses.
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Baidu Abandons Bear Paw Account
Bear Paw Account was the No.1 star product of Baidu in 2018, which was desperately promoted by Baidu via all ways. But its name suddenly disappeared from its official webpage on December 29th, 2018.
This surprising change is confusing countless Chinese website owners, and Baidu hasn’t officially confirmed this yet. On the same day of this change, it was rumored that Baidu’s work team of Bear Paw Account had been dismissed.
Baidu recently released a new feature based on its Q&A product “Baidu Zhidao”. Called as “professional Q&A”, this feature would directly a “professional” answer in bold on the top of search results of many questions.
According to Baidu, these “professional” answers are different from tons of useless, fake or vacuous answers from nameless netizens. Instead, they come from “professionals”.
Recently, Baidu’s WeChat Account specially excerpted some paragraphs from its August white paper on “user experience of landing pages for mobile search” and stressed that the home pages of mobile sites should be loaded within 1.5 seconds.
Baidu explained that this is because, in the era of Mobile Internet, visitors have higher expectations of loading speed for websites on their mobile devices. The longer a page takes to access, the more likely a potential visitor would give up on the website.
Baidu announced yesterday that it will launch an upgrade of Ice Bucket Algorithm in late November, which is called Ice Bucket 5.0, focusing on issues of “webpage ads, app invoking and “full text” feature in Baidu app”.
Baidu released a ranking list of 30 websites with “original content” on November 5th, in order to encourage website owners to create original content instead of copying articles from other sites, and to use its new star product – Bear Paw Account, which is supposed to help original content get proper rankings on Baidu.
However, according to our research, websites on the ranking list don’t seem to be producing original content; instead, they are just copying or rewriting articles from other sources, like most other Chinese websites.
Baidu announced yesterday that it’s going to release Breeze 3.0 algorithm update in late October, to “promote download user experience and boost positive development of download industry ecology”.
Baidu announced yesterday that it’s going to release an update to its Hurricane algorithm, which is designed to tackle websites filled with maliciously acquired content.
This algorithm update which is called Hurricane 2.0 will be released late September and will aim at four kinds of content acquiring sites: