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Baidu Announces Three New Marketing Solutions Based on its AI Technology

May 8th witnessed holding of China Enterprises Intelligent Marketing Innovation Summit in Shanghai, and over 1,000 owners of enterprises participated in it. And on the conference, Baidu’s general manager for sales – Gu Guodong made a speech about how Baidu helps enterprises deal with marketing in this new era.

Gu pointed out three pain points in today’s marketing: how to let your potential clients know your brand? Do you know where your potential clients are? Do your potential clients know where you are?

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How is a Baidu PPC Advertising CPC Calculated?

The figure of Cost Per Click (CPC) for Baidu PPC Advertising depends on rankings, bids and quality scores of you and your competitors, and your CPCs wouldn’t exceed the bids you set for your keywords in Baidu Marketing tool for PPC (Baidu Tuiguang).

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Baidu Releases Data Report on Marketing of Dairy Products in China

As one of the valuable tools for Baidu SEO (Search Engine Optimization for Baidu) and an important department of Baidu for online marketing, Baidu Index recently published a data report on marketing of dairy products for Chinese market.

The report is said to combine consumers’ purchase data and Baidu Index’s search data and reveal consumption status and marketing trend of dairy products in China with the help of big data.

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Baidu to Launch Breeze 2.0 Algorithm Update against Fake Download Buttons

According to Baidu’s recent official announcement, the search engine is planning to launch an algorithm update in early May 2018 – Breeze 2.0 (Qingfeng 2.0 in Chinese Pinyin). And this is a severer action after Breeze Algorithm (one important algorithm update among all Baidu’s search algorithm updates) against chaotic app marketing tactics on Chinese internet in recent years.

Breeze 2.0 will be targeting fake download information and links, and offending websites would see permanent bans.

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Baidu: Broken links should be submitted via its tool asap

404 page

Baidu has recently listed all kinds of invalid pages and reminded webmasters to submit them to its tool as soon as possible.

“Those pages would directly affect your website’s indexing and authority,” said Baidu.

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Baidu Launches New Product Release Index Tool Based on its Search Data

Like Google Trends, Baidu Index has been a great tool for researching and identifying popularity and trend of any keywords indexed.

And now Baidu has just gone further with the tool. Baidu has recently launched a new feature inside its index tool – New Product Release Index. And this tool is a wonderful tool for planning and promoting your new products in Chinese market.

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8 Baidu’s criteria for low-quality content

Based on Baidu’s official materials on quality content, Jinray SEO summarizes following rules for creating of quality content, and you would be able to conclude some sustainable and healthy SEO techniques by reversing them:

1. Useless content

Many companies create content for content’s sake. That means they never consider usefulness of their content or if there is anyone would search for their content.

Remember that useless articles wouldn’t bring any traffic to your website even if they get nice rankings. According to Jinray SEO’s experience, such approaches are very common among overseas enterprises. They often create content for audience from target markets based on needs of their local audience while do no or little investigation for the market in advance . Usually they would just translate their English articles into Chinese, and insert keywords into the translations, but this is not user-friendly at all.

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Does Baidu PPC affect organic SEO rankings?

Baidu has changed the name of its “ranking auctions” (Baidu’s “Pay Per Click” business similar to Google AdWords) to “Baidu Marketing”, to avoid disputes on legitimacy of its PPC scenarios.

And as for questions about if Baidu PPC affects a website’s organic search traffic, Baidu’s official answer is no.

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Full List of Baidu’s algorithm updates (till March 2018)

As mentioned before, Google and Baidu’s attitudes toward SEO reversed in recent years. Google became secretive in algorithm updates since Matt Cutts’ leaving. At the same time, Baidu released multiple algorithm updates with formal names in recent years.

And below is a list of algorithm updates that have been published officially by Baidu.

We collect these algorithms not to show any potential loopholes that could be utilized by webmasters, but to prove that although Baidu falls behind Google in some respects, it’s making great progress to offer better search experiences; therefore, websites aiming at Chinese market should avoid low techniques suggested by many Chinese SEO agencies and put more emphasis on content quality.

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What’s Baidu’s recommended webpage load time?

In the mobile internet era, webpage load time becomes more important, because according to Baidu’s test, visitors would close the page if it couldn’t be accessed in more than three seconds. Therefore, Baidu might limit display of webpages in its search results that cannot be loaded completely in three seconds. However, what’s the best time of page loading? Someone asked Baidu’s engineer on a high-level forum.

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