Some SEO agencies or webmasters may take risky SEO measures to boost traffic of websites that have already been popular.
But the problem is, popular websites have great influences on Baidu and even the whole Chinese internet, and their malicious activities would cause more severe punishments from search engines. And here are some common wrong actions taken by a lot of popular websites.
Inappropriate content forms:
- Using a same title for many different pages with different content.
- Presenting important information on webpages by images (i.e. news release, phone numbers.)
- Using flash to build important pages without any literal statement.
Such means of content presentation make it hard for Baidu to understand and would affect the website’s performance in Baidu’s search results.
Apart from the inappropriate content forms, cheating actions for websites should also be avoided.
Cheating behaviors to avoid:
- Selling links on the home page.
- Duplicating huge amount of content from other websites, even content irrelevant to the theme of your own site.
- Creating valueless pages in batches by machine.
- Inserting too many ads in your website.
- Trying to change keywords in “search box tips” or “related searches” on Baidu.
For popular websites, such cheating tactics of SEO would cause more serious punishments from Baidu. Instead, well-known websites should take the long view and gain favor of visitors by quality content.
Besides, owners of famous websites should also take precautions against malicious actions from others, because the more famous a website is, the bigger its value of being utilized is.
Therefore, ask yourself these questions:
- Is your site safe enough? Do you have any coping mechanism against potential hacker attacks?
- As for user-generated content, do you have any solutions against cheating behaviors?
- Does your robot.txt file clearly state those content you don’t want Baidu to index?