The possible return of Google to China has become a hot topic among domestic SEOs, and many of them are very optimistic about the news, but famous Chinese SEO expert Zac warned them of the opposite situation today.
Zac wrote on his personal blog that “most Chinese SEO companies would collapse if Google returns to China search market and becomes dominant here”.
The reason is that most SEOs in China are adopting cheating tactics to gain rankings on Baidu and other Chinese search engines for their clients, as Baidu has never done a satisfactory job in identifying original content and ranking results based on relevancy.
Black-hat SEO cheating tactics which are commonly used in China include quick ranking, link spam, rewriting/ plagiarizing and web farms, they might work sometimes for Baidu in an insecure way, but wouldn’t work for Google which is much more sophisticated.
Zac is an influential advocator of white-hat SEO and a brilliant writer, but comparatively, most SEOs in China are less educated and started their SEO career as a link spammer. Many of them cannot even write fluent sentences in Chinese, not to mention helping overseas businesses optimize their Chinese content/website.
About Jinray – Jinray is a professional marketing agency from China, which adopts sophisticated but safe and healthy SEO tactics combined with content marketing.