There has been rumors on Google coming back to China since last month, and Google refused to comment about it.
But China’s official mouthpiece The People’s Daily posted yesterday on both Facebook and Twitter that “Google is welcome to return to the Chinese mainland, but it must comply with local laws”, and this has evoked wide discussions among Chinese netizens, many of whom are talking about whether Baidu is still to be used after Google’s back, as they believe Google provides better results than Baidu.
As a SEO agency from China, we’re glad to hear this news, because it’s widely known that Google is friendlier and more specialized with original content compared to Baidu.
As we said, those differences between Google and Baidu don’t cause any substantial differences in doing SEO for a website, but since Google can identify original content and quality sites in a quicker and more accurate way, we would be more confident with our healthy and sustainable ways of optimizing a website and creating nice content.
Besides, those good sites cannot get appropriate rankings on Baidu would have a chance to get organic traffic from Google for Chinese market. So, this would be fairer for them.