SEO wasn’t acknowledged by most business owners in China at first, but it later became a myth in several years. It was true that websites had a lot of chances to get high rankings in a relatively short period, when Baidu’s algorithms were not mature enough.
However, today’s SEO for Baidu is just a common rule running like all other social rules, because like any other search engines, Baidu is becoming more and more sophisticated in its algorithm updates, and those who took advantages of algorithmic flaws were punished afterwards.
That means in order to get high ranks on Baidu – ranking on the first page, you have to invest much more efforts and budgets, and you need to be patient, especially when your website is a newly-launched one. One of the few exceptions is that your website has a high authority but bad keyword layout, then you could expect quick SEO results after finding a great SEO agency to do keyword research for you. In a word, all adjustments made to websites need to wait for Baidu and other search engines to verify, then they might be able to see improvements in SEO performance.
And apart from enough investments, you also need to be strategic. For example, you need to determine SEO level of your website, and identify keywords of appropriate levels. It’s true that there are a lot of high-volume keywords, and many of them seem relevant and appropriate for your website, but you need to confirm their competition levels to decide if they are what your website could rank for at the current. And you would need to get such data from a specialized and responsible Baidu SEO agency like Jinray SEO.
Therefore, don’t get obsessive with SEO techniques, which might be boasted by some low Chinese SEO agencies, and prepare to invest – invest in sustainable SEO solutions, just like for any other marketing ways. And once you get high rankings via healthy and safe tactics, SEO would be more sustainable and cost-effective than any other marketing approaches.
With reasonable investments and patience, your website would probably be able to rank on the first page of Baidu – after Baidu’s official pages in some cases.