As we mentioned before, it’s very important to install Chinese local tools for SEO for Baidu, and Baidu Analytics (百度统计 Baidu Tongji, in Chinese) is one of them. Below you will know how this important tool could boost SEO rankings of your site throughout all the four important phases of SEO-oriented website building:
Crawling and indexing phase
Baidu Analytics monitors your website’s details of crawling and indexing in a comprehensive way. And after you’ve installed Baidu Analytics on your site, your pages would be pushed to Baiduspider’s database automatically.
Baidu Analytics provides powerful supports in both crawling and indexing from following four aspects:
Ranking phase
Baidu Analytics has launched a new feature of “website safety index”, which would effectively guarantee security of websites and reduce risks of authority downgrading. Besides, it provides exclusive Baidu official data of search queries, and analysis reports of multiple dimensions, so that you could know hot topics and organic traffic from various keywords in time, and therefore optimize your keyword and content scenarios.
Baidu’s newly launched “Website Safety Index” feature is based on website data fetched by Baidu and its evaluation on the target site from four dimensions – real-time security, 30-day historical security, website environment and attack risks. Websites with risks would be marked in browsers and search results or downgraded.
Apart from website security level, keyword analysis is the most important section for Baidu SEO, and such analysis includes: keyword volume analysis, competition analysis, keyword relevancy analysis, keyword allocation and keyword ranking prediction.
In its search query reports, Baidu Analytics provide comprehensive data from multiple dimensions and indicators, including authentic keywords bringing organic traffic to your websites.
By using query reports from Baidu Analytics, you would be able to expand your keyword base efficiently. And to avoid redundant data, Baidu Analytics would list detailed data of most daily queries based on their traffic from high to low – nearly 10,000 queries would be provided to meet your analysis demands. Besides, if you need detailed data of all queries, you could also click on “Reserve all queries” on the top of the report.
And to protect your privacy, Baidu takes various technical measures to prevent any third parties to get your site’s data, including queries and traffic.
Display phase
Various data report from Baidu Analytics like source analysis, landing pages, page click chart, would help your website stand out from many competitors.
Baidu Analytics provides overall source report to help you understand which sources bring organic traffic to your websites and how many effective visitors there are from each source.
As the first page from your website to present to your potential visitors, landing page is critical for SEO for Baidu.
And Baidu Analytics provides all-round data related to landing pages, including its conversion rate.
Page click chart, also mentioned as “heat map”, offers you click conditions of your pages, and displays the results in different colors. This chart would help you understand focuses of your visitors and optimize your content based on the heat degrees, to get more effective clicks.
Conversion Phase
Multiple reports from Baidu Analytics would help you increase your website’s retention rate and promote conversions on your site, such reports include page click chart, page upstream and downstream report and conversion profile.
As mentioned above, you would be able to optimize your website based on heat degrees of your pages shown in page click chart.
And report of page upstream and downstream would provide you with traffic sources and directions of specific pages you set in the analytics tool. This report would help you track traffic of certain pages all the way and enable you to improve your page paths to enhance your site’s attractions, as well as to optimize your site’s overall structure.
And the conversion profile would provide you with details of each target you set in the tool, including achieving times, variation trends, hot “sources”, “keywords” and “campaign networks” of conversions, to keep you informed with conversion effect of your site in real time.