It’s very common that in SEO work, SEO clients or agencies would provide a unified sheet to do keyword research and content optimization, in which various limits are suggested for all kinds of texts, including meta tags like titles and descriptions, as well as article bodies.
But SEO for Baidu is far beyond this, even in the content part alone. Jinray suggests that all such work should be customized based on the client’s products or services and articles that could be provide by the client.
And in this process, close communications between SEOs and copywriters are required due to following possible circumstances:
Standard formats for keywords and texts don’t fit client’s articles
For example, as a SEO agency, we develop some great keywords for one certain page, these keywords are commonly searched and relevant, but they can hardly be embedded into the current texts provided by the client.
At this moment, SEOs need to collaborate cohesively with copywriters from the client, to find the best solution. For example, to rewrite the texts based on the selected keywords, or to use alternatives of the keywords in case the texts cannot be improved. They have to make a choice together.
SEOs cannot understand client’s texts fully
In many cases, texts from the client could be very specialized. Even though SEOs could find suitable keywords or potentially great keywords for the products or services, they might not be very sure if these keywords are really relevant or are the best choices for certain pages.
In such cases, copywriters or other relevant personnel from the client need to offer help and answer relevant questions from SEOs.
Linguistic differences
Many people may not be aware of it, but it’s true that there are many linguistic differences between English and Chinese, and only professional linguists like translators/SEOs from Jinray can spot them and elaborate them clearly to the client. Such differences could just be neglected in SEO work, to avoid confusion caused to the client, but that could result in nothing better than the second choice.
The above problems may not be raised by many SEO agencies, especially those who provide Baidu SEO services but have little idea about how to do it in a very professional and responsible way, but Jinray has always been trying to find the best solution for each client.