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Baidu’s Hurricane 3.0 Algorithm to punish “unfocused” websites

Baidu announced recently that it’s going to release the 3rd version of Hurricane Algorithm in August, which is against websites with not a clear subject.

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Baidu Upgrades Beacon-Fire Algorithm Against Hyperjacking

Baidu announced recently that it’s upgrading its Beacon-Fire algorithm to fight hyperjacking – Beacon-Fire 1.0 and Beacon-Fire 2.0 were released on Feb 2017 and May 2018 respectively.

Baidu claimed that hyperjacking is “extremely harmful” to search engine users and listed two forms of hyperjacking: jump hijacking and back hijacking.

In either case, visitors would be redirected to a false Baidu search result page or a page filled with ads or even viruses.

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Baidu to Launch Ice Bucket 5.0 Algorithm for Mobile Landing Pages

Baidu announced yesterday that it will launch an upgrade of Ice Bucket Algorithm in late November, which is called Ice Bucket 5.0, focusing on issues of “webpage ads, app invoking and “full text” feature in Baidu app”.

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Baidu Announces Breeze 3.0 Algorithm Update against Chinese Download Sites

Baidu announced yesterday that it’s going to release Breeze 3.0 algorithm update in late October, to “promote download user experience and boost positive development of download industry ecology”.

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Baidu to Release Hurricane 2.0 against Duplicate Content

Baidu announced yesterday that it’s going to release an update to its Hurricane algorithm, which is designed to tackle websites filled with maliciously acquired content.

This algorithm update which is called Hurricane 2.0 will be released late September and will aim at four kinds of content acquiring sites:

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Baidu Launches Drizzle Algorithm against Title Cheating

Baidu announced its new “Drizzle Algorithm” (Xiyu, 细雨算法) recently, which has been launched in the middle of July.

Drizzle is used to tackle “title cheating” including fake official websites and keyword stuffing in page titles, as well as frequent embedding of contact information in body texts.

This is another algorithm update against “keyword stuffing” in titles apart from “Breeze” released in September 2017.

Example of keyword stuffing in titles
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Baidu to Release Monsoon Algorithm Update for Bear Paw Accounts

Baidu announced yesterday that it will release Monsoon algorithm update in mid June. Different from other algorithm updates released before, Monsoon is targeted solely at Bear Paw accounts which have been advocated by Baidu since November 2017.

According to Baidu, Monsoon focuses on content type deviation of Bear Paw accounts – owners of such accounts must stick to their account types when they create and release posts.

For example, if you don’t select “healthcare” or “medical” when you sign up your account, you couldn’t release any content related to these fields; and you couldn’t release any financial content either in case you haven’t registered your account as a financial one.

Such regulations are probably made to eliminate false information in both fields because there is abundant such information in China and they could cause great loss to their readers.

And since special algorithm update is to be released for Baidu’s own content product, Baidu will probably also treat both medical and financial content on websites differently in a cautious way.

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Baidu Releases Aurora Algorithm Update to Specify Date Format

According to Baidu’s official statement, Baidu has released an algorithm update in the end of May 2018 – Aurora Algorithm (Jiguang Algorithm, 极光算法), which is targeted to missing or abnormal release dates of posts.

To give audience a false impression that content of their websites is newly released, some site owners or SEOs choose to display posts on their websites randomly, without labeling release dates. This has become a widespread practice but is very harmful to user experience.

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Baidu to Release Thunder 2.0 Algorithm Update in May 2018

Baidu announced yesterday that a search algorithm update is to be released in the end of May.

Subsequent to Thunder 1.0, this 2.0 update mainly targets “malicious cheating hyperlinks” and “malicious click fraud“, to improve search experience and enhance positive search ecosystem.

Thunder 2.0 will restrict impressions of cheating websites and remove cheating their links and clicks. Cheating behaviors of such sites will be recorded and permanent removal could be implemented for serious cases.

Baidu also warned site owners and SEOs to stay away from any fast-ranking techniques, and reiterated that quality content that meet visitors’ demands should be created for healthy traffic growth.

Baidu claimed that they will constantly combat illegal SEO techniques, in order to build a healthy search ecosystem.

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Baidu to Launch Beacon-fire 2.0 Algorithm Update against Information Theft and Page Hijacking

Baidu announced yesterday that it’s about to launch a new algorithm update – Beacon-fire 2.0 (Fenghuo 2.0), after Baidu Beacon-fire Program listed in all Baidu’s algorithm updates, to penalize “user data theft” and “malicious hijacking”.

According to Baidu’s announcement, this new algorithm update will target two misconducts below, and any relevant websites would be removed from Baidu’s search results permanently upon being detected.