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No Ads! Baidu Releases “Simple Search” App

Robin Li on China Big Data Industry Expo

On the 2018 China International Big Data Industry Expo held in Guiyang on May 26th, Baidu’s founder and CEO Robin Li Yanhong announced that Baidu’s “Simple Search” app would never display any ads.

“Simple Search” app was launched in July 2017, but it doesn’t seem to be widely-known until Robin Li’s promise yesterday made it a most-searched keyword.