Tag: Baidu PPC

We’ve mentioned that local tools for SEO and other marketing approaches are very important for tracking performance of your website for Chinese audience.

And today we’re introducing some detailed means of tracking your data on Baidu Marketing, a PPC tool from Baidu.

Daily monitoring should be performed once you have Baidu Marketing campaigns launched, data including purchases, clicks and bounce rates should be included in monitoring. And the more detailed your analysis is, the more thorough factors affecting search results you would concluded. Data analysis is often neglected by novices, and also the toughest part. Many marketers would only pay attention to changes of keyword bids and visit numbers, but rarely think about factors behind such changes.