Tag: Baidu SEO Guide

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Why SEO Clients Could be Easily Cheated by Chinese SEO Agencies

When I did SEO tasks for overseas clients/PMs, I found it very easy to not tell the truth to the clients or simply cheat them, and meanwhile offer them a perfect-looking sheet with useless or even harmful keywords the clients would never be aware of – I just never do it that way. And this is not only due to language barrier, but because of some specific steps in SEO processes like keyword research.

For example, some acronyms could be very deceptive, like “ECM”. This term is usually used to mean “Enterprise Content Management” in the west, and also “Engine Control Module” in some cases; but in China, things are very different, people mostly use it to refer to the latter, and rarely use it for the former.

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Why it’s Necessary to Submit Your URLs to Baidu and How to Do it

It’s known that Baidu doesn’t do a good job in indexing new pages – especially from a new website, or in confirming whether an article is original or plagiarism.

I have a personal Chinese blog on translation, I wrote all the articles by myself for it in the past 6 years, but they still needs to wait for 2 to 4 days after publishing to be indexed by Baidu.

Fortunately, the blog is old and quality enough for Baidu to believe that its content is original, but for those new sites/pages targeting Chinese market, it might take a longer time for Baidu to index and evaluate them, and they would face greater risks of being copied and losing rankings.

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Why Using Different Texts for Meta Title and H1 Tag Could be Harmful?

Some “SEO instructions” on the internet take using the same content for meta title (title tag) and H1 (header tag) as a problem, and in their opinion, it would be a best practice to use different texts for meta title and H1 tag.

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Why SEOs Need to Work Closely with Client’s Copywriters for Baidu Rankings?

It’s very common that in SEO work, SEO clients or agencies would provide a unified sheet to do keyword research and content optimization, in which various limits are suggested for all kinds of texts, including meta tags like titles and descriptions, as well as article bodies.

But SEO for Baidu is far beyond this, even in the content part alone. Jinray suggests that all such work should be customized based on the client’s products or services and articles that could be provide by the client.

And in this process, close communications between SEOs and copywriters are required due to following possible circumstances:

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Why Differences between Baidu and Google Make no Difference in SEO Techniques?

Baidu VS Google

We’ve written about some typical differences between Baidu and Google, and here are some more differences between the two search giants, but the point is, all these differences make no substantive difference in the process of SEO optimization.

In fact, many people, including Chinese and overseas SEOs, think there are a lot of differences between SEO approaches for Baidu and Google.

But that’s not true!

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How to do Mobile SEO for Baidu in 2018?

Mobile search is generally searching on mobile phones, while iPad and other tablets are regarded as PC by Baidu, because their resolutions and user experience are similar to those of PC.

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4 Black Hat SEO Techniques to Avoid Listed by Baidu

In Baidu’s official guide on SEO, it has clearly stated that any approaches taking advantages of strategic flaws of Baidu’s Search Algorithms would be regarded as cheating.

Such cheating behaviors aim to obtain organic rankings inconsistent with corresponding pages’ quality and would cause decline of search quality and bad user experiences on Baidu.

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Top Mistakes to Avoid in Baidu SEO for Popular Websites

Some SEO agencies or webmasters may take risky SEO measures to boost traffic of websites that have already been popular.

But the problem is, popular websites have great influences on Baidu and even the whole Chinese internet, and their malicious activities would cause more severe punishments from search engines.  And here are some common wrong actions taken by a lot of popular websites.

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Does Baidu prefer static URLs?

Baidu has officially claimed that it does not care if a URL is a static one or a dynamic one, and that it has no strategy of discriminating dynamic URLs.

It is known that search engines cannot handle dynamic URLs properly, because such URLs contain too many parameters and would probably create “black holes”, which drag web crawlers with numerous identical content yet different URLs.

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4 things to know about Baidu SEO for your new website

Many people assume that optimization like SEO is not really necessary for a new website. But they would find that they are overwhelmed by SEO work after their sites have been built. Here are some tips for websites to be launched or newly launched.

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