It’s common practice to keep all terms consistent throughout a translation project, and a glossary would be even provided to ensure this.
But if the translated texts are to be used for SEO, consistent terminology could be harmful to SEO rankings, because they would eliminate organic traffic from possible synonym keywords.
In recent years, more and more language services agencies in and out of China announced they are providing a new service called “SEO translation”.
However, what is “SEO translation”? Jinray is a language agency specialized in both SEO and translation, but we have to say this is not a good saying and could be confusing and even misleading for professionals.