Baidu announced recently that it’s going to release the 3rd version of Hurricane Algorithm in August, which is against websites with not a clear subject.
In a recent interview with a program sponsored by China’s Toutiao company, Dr. Wu Jun judged that “Baidu has been an ossified company in the past seven or eight years and is now hopeless”.
Wu Jun was a senior engineer in Google and later became vice president of Tencent responsible for its search engine product SOSO. SOSO was closed in two years and then redirects to Tencent’s partner Sogou.com, a competitor of Baidu.
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The Myth of “SEO Translation”
In recent years, more and more language services agencies in and out of China announced they are providing a new service called “SEO translation”.
However, what is “SEO translation”? Jinray is a language agency specialized in both SEO and translation, but we have to say this is not a good saying and could be confusing and even misleading for professionals.
English posts on SEO for Baidu often contains some wrong ideas, including this one: choose a .CN domain for Chinese market, instead of a .COM one., because the former would be helpful to rankings on Baidu.
Baidu announced recently that it’s upgrading its Beacon-Fire algorithm to fight hyperjacking – Beacon-Fire 1.0 and Beacon-Fire 2.0 were released on Feb 2017 and May 2018 respectively.
Baidu claimed that hyperjacking is “extremely harmful” to search engine users and listed two forms of hyperjacking: jump hijacking and back hijacking.
In either case, visitors would be redirected to a false Baidu search result page or a page filled with ads or even viruses.
An editorial titled “Baidu has Died as a Search Engine” becomes popular on Chinese Internet since last night, and according some Chinese news sites, this article has even caused a drop of 6.4% on Baidu’s stock.
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Baidu Abandons Bear Paw Account
Bear Paw Account was the No.1 star product of Baidu in 2018, which was desperately promoted by Baidu via all ways. But its name suddenly disappeared from its official webpage on December 29th, 2018.
This surprising change is confusing countless Chinese website owners, and Baidu hasn’t officially confirmed this yet. On the same day of this change, it was rumored that Baidu’s work team of Bear Paw Account had been dismissed.
Baidu recently released a new feature based on its Q&A product “Baidu Zhidao”. Called as “professional Q&A”, this feature would directly a “professional” answer in bold on the top of search results of many questions.
According to Baidu, these “professional” answers are different from tons of useless, fake or vacuous answers from nameless netizens. Instead, they come from “professionals”.
Recently, Baidu’s WeChat Account specially excerpted some paragraphs from its August white paper on “user experience of landing pages for mobile search” and stressed that the home pages of mobile sites should be loaded within 1.5 seconds.
Baidu explained that this is because, in the era of Mobile Internet, visitors have higher expectations of loading speed for websites on their mobile devices. The longer a page takes to access, the more likely a potential visitor would give up on the website.
Baidu announced yesterday that it will launch an upgrade of Ice Bucket Algorithm in late November, which is called Ice Bucket 5.0, focusing on issues of “webpage ads, app invoking and “full text” feature in Baidu app”.