Many people assume that optimization like SEO is not really necessary for a new website. But they would find that they are overwhelmed by SEO work after their sites have been built. Here are some tips for websites to be launched or newly launched.
Baidu made an official statement in August 2011 that it supports nofollow tag, but only those written in two ways:
< a rel=”nofollow” href=”url”>123</a>
<meta name=”robots” content=”nofollow”>
Baidu also made it clear that URLs with “nofollow” attribute cannot pass page authority, and thus do not affect any rankings.
As mentioned before, Google and Baidu’s attitudes toward SEO reversed in recent years. Google became secretive in algorithm updates since Matt Cutts’ leaving. At the same time, Baidu released multiple algorithm updates with formal names in recent years.
And below is a list of algorithm updates that have been published officially by Baidu.
We collect these algorithms not to show any potential loopholes that could be utilized by webmasters, but to prove that although Baidu falls behind Google in some respects, it’s making great progress to offer better search experiences; therefore, websites aiming at Chinese market should avoid low techniques suggested by many Chinese SEO agencies and put more emphasis on content quality.
Compared to Google, Baidu is often belittled by Chinese netizens, although it has become almost the only one reliable search engine available in China. And here are some typical differences between Baidu and Google in respect of SEO:
In the mobile internet era, webpage load time becomes more important, because according to Baidu’s test, visitors would close the page if it couldn’t be accessed in more than three seconds. Therefore, Baidu might limit display of webpages in its search results that cannot be loaded completely in three seconds. However, what’s the best time of page loading? Someone asked Baidu’s engineer on a high-level forum.
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Q&A on Baiduspider and broken links
Chinese webmasters are paying more and more attention to broken links or dead links, because such links are directly related to indexing and traffic conversion of websites. And here are official replies from Baidu to some questions about broken links.
Q: Is robots shielding effective for preventing Baidu from crawling broken links?
A: Of course, Baidu strictly follows robots protocol. If you find Baidu fetches broken links regardless of robots file, you should confirm that it is Baiduspider, if yes, you can make a complaint at the feedback center.
At present, Baidu Spider fetches new URLs by two ways: one is to take the initiative, find them and fetch them; the other is to get data from “link submission” tool in Baidu Webmaster. But Baidu Spider prefers the data submitted via the tool. Therefore, if links on your site aren’t indexed by Baidu in a long period, you can try to use the submission tool. This is especially recommended for new websites, if you submit data of your index page, the inside pages will also be crawled more easily.
However, some new sites aren’t displayed on Baidu for a long time after submitting its data, what’s the reason for this? It might be relevant to multiple factors. As for the segment of spider fetching, such factors include:
A lot of questions are being asked by Chinese webmasters who want to improve SEO performance on Baidu.
For example, What’s Baiduspider Bot? Why Baiduspider Bot comes so frequently these days? What can I do when Baiduspider Bot doesn’t come any more?
And many webmasters want to get the IP block of Baiduspider Bot so that they could add it to their white list. But the IP of Baiduspider Bot is not fixed, so Baidu cannot reveal it.
Then how to identify Baiduspider Bot correctly? Well, here are two steps for doing this.
People always ask questions about differences between Google SEO and Baidu SEO, I’ve been engaged in SEO since 2009 and I touched both Google SEO and Baidu SEO.
There are some subtle differences between them, but the fundamental principles of both search engines are the same. However, one big and important difference in Baidu SEO’s best practices are use of different tools.